Conventional paint contains many harmful chemicals that emit gases into the air, which can have health consequences for people as well as the planet! The gases emitted are called Volatile Organic Compounds, or VOC's, which are a class of carbon-based chemicals that have the capacity to evaporate at room temperature. VOC's are responsible for the smells associated with new paint and can cause headaches and other symptoms in many people.
"Green" paints are those that contain less of these chemicals and heavy metals (petrochemicals, solvents, formaldehyde, benzene, toluene, biocides, and cadmium), while still providing high performance. You can choose paints that are low-VOC, zero-VOC, recycled, or natural, which can be made of plant-based materials.
"Green" paints are comparable in cost to conventional mid-to-high quality paint. Recycled paint can be less expensive, costing about $10 or less per gallon. It's durability, however, can be a little lacking. With paint, as with many things, you get what you pay for. Look for formulas with a high solids content, and remember that a more durable paint can cost a bit more at first, but the longer wear will save you maintenance costs in the long run.
There are several manufacturers of "Green" paints, including some of the traditional, national brands like Benjamin Moore's Natura line, www.benjaminmoore.com, and Kelly Moore's Enviro-Coat, Green Coat, and eCoat lines, www.kellymoore.com.
Here are some additional paint product lines you may be interested in:
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